Hataclaps is a consulting company specializing in the analysis and study of consumer behavior, transforming data into information and information into insights that provide real solutions to problems and questions raised by our customers. We propose an integral solution based on a research methodology that consists of 3 phases and provides the client with a cross-sectional study, offering specific answers.
"The goal is to transform data into information and information into insights."
Carly Fiorina
Methodology
Hataclaps has developed its own work methodology based on 3 phases of study that differentiates us completely from the competition, since it provides us with qualitative and quantitative information in a cross-sectional way.
Social Listening
To measure spontaneous opinions
A system of active listening on social networking sites that studies spontaneous opinions and trends, and detects new opportunities.
Connect your radar
· Analyze data and behavior according to your area of interest. · Anticipate and detect emerging conversations and trends in real time. · Identify strategies to improve products, services, and processes.
Open Innovation
To evaluate a reflection
An open innovation platform to involve the community and promote participation through challenges that respond to identified concerns.
Get your audiences to co-create
· Communicate projects, objectives, or initiatives through a direct channel. · Get to know first hand the opinions and ratings of your community. · Involve and encourage participation with crowdsourcing and gamification techniques.
Neuromarketing
To measure unconscious emotions
An innovative system that applies neuroscience, giving us access to a measurement of unconscious emotions such as desire, rejection, pleasure, engagement...
· Understand the degree of assimilation, connection, and conceptual acceptance of a talking point, a service, or a product at an unconscious level. · Analyze elements that produce negative/positive emotions in the mind of the consumer/user/citizen, to create a greater connection with the talking point, brand, product, or service.
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